Case Study Brisbane Brewing Company - 1485 Words

Executive summary Brisbane Brewing Company aims at providing uniquely brewed drinks for different segments of the society. It will be looking forward to improving its tasting room by considering the diverse drinking needs of various age groups in the society. As such, it will be producing non-alcoholic drinks for the age group 15-35 and alcoholic drinks for the ages 18-25. The reason for this approach is to meet statutory regulations and to make sure that there is no alcohol consumption by the underage. We also believe that by limiting the age of an adult to whom our alcoholic drinks can be sold will help up solve the drinking menace that affects many families. Opportunities The craft beer segment has grown has been on a steady rise since the late 70’s and has never lost a market share. With a 9% growth in 2013,a $4.1 billion market share, there still stands an overwhelming potential for Brisbane Brewing company to thrive as they meet the needs of the drinking population like never before. Most brewing companies had an average growth of 21% in the wake of the year 2004. Brewing companies were few at the time with most of them located in Victoria and the northern parts of Victoria. With alcoholic, beer, beverage accounting for slightly more than 60% of all alcoholic of all alcoholic beer retail sales, Brisbane Brewing Company has a good chance of exploiting the beer market. Australia has a large drinking population and Brisbane is a good spot for thriving economically. WeShow MoreRelatedCultural Brisbane Brewing Co : A Huge Impact On The Australian Population1548 Words   |  7 PagesSociological Brisbane Brewing Co has had a huge impact on the Australian population as well as the population in other countries in which it operates because it is a large employer and retailer of breweries such as alcoholic and non-alcoholic drinks. Due to its size and business scope it affects the lifestyles and lives of the people in the areas it operates. On the other hand beers are turning of and wines are becoming more popular, awareness on the effect of alcohol, decline of consumption on-Read MoreThe Internal And External Environment Of Di Bella Coffee3733 Words   |  15 Pagessuccess. Business Description In 2002 Phillip Di Bella opened up a small coffee-roaster operation in Brisbane, Australia, because of his dissatisfaction with customer service in the coffee industry (Di Bella Coffee, 2015). The former barista took 12 years to build his coffee chain into a highly successful wholesale business (Cadzow, 2014). Furthermore Di Bella Coffee is the only company in Australia to source 100% of its beans directly from the farmer (Brissie to the Bay, n.d.), in order toRead MoreSwot Analysis25582 Words   |  103 PagesEnd of Book Case Studies 16/7/03 3:16 PM Page 642 end-of-book End-of-book: Case studies Q 643 case studies 19 Think design and performance— think Sunbeam Cafà © Series Nicole Stegemann, School of Management and International Business, University of Western Sydney Limited, a manufacturer of pumps, filters and security products. GUD’s acquired Sunbeam in 1996. After catering for predominately female needs, it was the male population’s turn to benefit from Sunbeam’s innovationsRead MoreEssay on Strategic Management Case Study: Starbucks Coffees9412 Words   |  38 Pagesproviding good quality coffee and also in innovating new product. Content Page EXECUTIVE SUMMARY 1 Content Page 2 1.0 Introduction 5 1.1 Objective of the report 5 1.2 Overview of main strategic issues related to case 5 1.3 Scope of report 5 2.0 COMPANY DESCRIPTION AND BACKGROUND INFORMATION 5 3.0 EXTERNAL ANALYSIS 7 3.1 PEST Analysis 7 3.1.1 Political/ Legal 7 3.1.2 Economic 10 3.1.3 Social/ Cultural Environment 10 3.1.4 TechnologicalRead MoreCase Study of Starbucks7223 Words   |  29 Pagesthe book to create a sensational headline, and it seemed everyone had a theory as to what went wrong. This case outlines the astounding growth and expansion of the Starbucks brand worldwide, including to Australia. It then shifts focus to describe the extent of the store closures in Australia, before offering several reasons for the failure and lessons that others might learn from the case. 2. Background Founded in 1971, Starbucks first store was in Seattle s Pike Place Market. By the time